1. Just the facts, ma'am.
A basic tool is a fact sheet about company essentials, besides “demographic” details, the sheet should include a message about management quality and a statement of management’s strategy for building earnings and improving valuation.
2. Find the institutional investors.
Companies that represent potential bank investors can be found. It’s a matter of public record. Casteel says there are 5,000-odd organizations that file 13-Fs, identifying them as money managers of a certain size, and these records can help identify those with an interest in financial companies. Online tools are available, including some offered by Nasdaq to its member companies.
3. Develop a good investor presentation.
Ever look at the investor presentation that large pulic banks post as PowerPoints on their websites? Except for updates, and occasionally a special slide, presentations given in a particular quarter are typically almost identical. These banks have structured and polished their basic message for the investment community and uses it for “road shows” and other appearances. Casteel says this is an essential step.
4. Work to get invited to industry investor conferences.
It’s not as simple as picking up the phone and calling,” he says. But persistence, and a good story, pay off. Think out of the box, too. Anyone can hire a conference room, bring in sandwiches, and invite investors or analysts to hear a presentation. Throw your own party. There are also “for pay” investor conferences, says Casteel. (ABA annually presents its Community Bank Investor Conference, with both topical sessions and bank presentations. For details about the 2011 program, held earlier this year, go to www.aba.com/Events/IRC.htm For information, contact ABA’s Helen Sullivan, email@example.com.)
5. Use your website.
A good start is to post the PowerPoint deck used in live presentations on the site, for visitors who want to learn more about the bank’s stock. Further on, says Casteel, the bank might want to explore short videos – just a couple of minutes. Simple video devices provide suitable online visuals, says Casteel. “There’s no substitute for seeing hearing someone from management speak,” Casteel explains. “You want potential investors to see the passion.” More on investor relations at http://tinyurl.com/bankstockir
This write up is an excerpt from Getting your bank’s stock moving through investor relations: Successful investor relations hinges on three key factors By Steve Cocheo, executive editor, ABA Banking Journal.
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